scenic design for trade show display

Elevate Your Branding With A Custom Trade Show Booth

August 30, 2022

The great thing about trade shows, exhibitions, and conferences is that the attendees are there to learn more about the brands and services being showcased.  Oftentimes attendees have consumed content you have sent them letting them know to “stop by your booth”.  In fact, there is a tip for you!  Before any event, be sure to email a photo of your booth and some enthusiastic information about what they can expect to learn from you when they “stop by”. They also know that upon arrival that they will be greeted with pitch after pitch from hundreds of people at the event. 

This is why when showcasing your products and services at a trade show of any kind, proper branding is key to success. 

Your brand has to stand out amongst the “noise” of the space.


trade show booth design

Your booth reflects your product or service.  A 10×20 tradeshow booth with a wrinkled banner or pipe and drape backdrop gives one impression.  A custom print will have a completely different impact.  One way to get an immediate return on your investment is to do something most vendors don’t do – make it crystal clear and obvious exactly what you are selling.  

Those who have attended a trade show know it typically involves trade show booths. 

A trade show booth can mean anything from a literal booth to a staged seating area complete with a coffee table and beverages all the way to a massive display with stations, products, and meeting spaces within the booth. 

There are so many creative ways to go about branding your company at these events. It all comes down to what you are promoting and above all, knowing your audience.

Trade Show Booth Display Considerations

Before you design your space (or work with Expressive Structures to design your trade show displays), it is critical you understand the goals of attending the event.  To participate in a tradeshow venue is expensive but can be immensely rewarding.   Creating your space with intention will determine the success of your event.

When you decide to showcase your brand at a trade show the visual is so important. There is a psychology to designing your space to bring people in versus design choices that may deter traffic to your booth. 

You will need to decide how much of your branding should be logo related, and how much should be a visual representation of the products and services you are selling. 

For example, if you are selling a great new product to protect your knees for the construction industry, such as Kneel-it you might benefit from a booth that includes several videos showcasing how the product works across different consumers. Or maybe a member of your team zipping around on your product at edges of your booth engaging and intriguing people as they approach.  

REXframe Lightboxes are Perfect for Trade Show Booths

trade show booth display  custom trade show booth

REXframe lightboxes are a great way to draw the attention of consumers from across the room. The difference? 

Lightboxes allow you to illuminate a graphic, allowing it to be a more present piece in your display. This is a great way to elevate your branding no matter the product or service you are selling. 

A Trade Show Booth Display Can Take Many Forms

Walls, Towers, Lightboxes, and Hanging Elements are the big items for creating great visibility, one of the crucial factors of having a successful event. Ultimately, your trade show booth should be centered around who your key target audience is, what you are selling, and what display type will be best for getting the proper information to those consumers.

If you are in need of building a trade show booth and need a custom trade show booth display that is 10×20 or larger (or want to combine multiple products to produce a design concept you’ve created), reach out to Expressive Structures for a quote. Our team is here to answer any questions you may have and assist you in the selection process for your trade show display.

With so many options available, we have the skill and experience to help you figure out which variation will provide you with the best outcome.  Contact us today to begin preparing for your next trade show event!

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